case studies

The Image Studios
 

Case Study 1: In the Office: Flip Flops and Tank Tops-Not!
Case Study 2: Navigating the Corporate World
Case Study 3: Supporting the Company Brand

Case Study 3 - Supporting the Company Brand

"Our receptionist is often the first contact prospects and clients have with our firm. We wanted her to make the same great professional and client-focused impression in person that she made on the phone."
- Founding Partner, Chicago full-service law firm

The Opportunity
Clients love the woman who answers the phones at this Chicago law firm. She's always cheerful and upbeat and has great follow-through. The voice on that phone reflects the high quality and responsive service that is the firm's hallmark. Recognizing this, the partners asked their receptionist to work with The Image Studios so she could make the same great impression when clients came into the firm's offices.

The Outcome
The most challenging task in working with the firm's receptionist was to help her see that the firm's sending her to the Image Studios was an investment they were making in a valued employee. Once over that hurdle, the Image Studios team helped her to make more professional wardrobe choices, in many cases simply by accessorizing and tailoring existing items in her closet, and to learn to groom her dreadlocks to be appropriate for a business setting.

The Client's Opinion
"We have been delighted with the results . . . so much so that we now have other staff members working with the Image Studios. This clearly has been . . . and continues to be . . . a great investment."
- Founding Partner

"I'll admit when my boss first talked to me, I was not happy. I thought she was telling me I had to cut off my dreadlocks. But after working with the staff at The Image Studios, I appreciate that the firm did this for me; I learned how to keep my own style . . . casual and understated . . . but still come across as professional. I know I represent the firm better now . . . and I feel better about how I present myself personally as well."
- Firm Receptionist