Case Study 1: In the Office: Flip Flops and Tank Tops-Not!
Case Study 2: Navigating the Corporate World
Case Study 3: Supporting the Company Brand

Case Study 2 - Navigating the Corporate World

"Our Inroads interns are bright, eager, hard working. . . but success often depends on first impressions. The Image Studios gave them the confidence to function in this new environment."
- SVP, Human Resources, Kraft Foods Global Supply Chain

The Opportunity
Every summer Kraft Foods employs scores of INROADS summer interns. Typically smart, savvy and resourceful, but often without corporate role models in their past, they are eager for guidance on how to showcase their strengths in their new business setting. Kraft asked The Image Studios to develop a customized program to emphasize the importance of appropriate corporate behavior, and then expose the interns to various tools to help navigate their new corporate environment.

The Outcome
During a half-day customized program, The Image Studios team took the interns from awareness to action: Using peer-sharing exercises, they helped them understand the judgments people (themselves as well as others) make based on what they see and hear in the first 10 seconds of meeting someone. The team also coached the interns on business dining and cell phone etiquette; taught them the importance of a good handshake, and discussed appropriate and inappropriate questions to ask executives. Through role play, the interns learned how pace, tone, vocal pitch and body language can change the meaning of what they are saying.

The Client's Opinion
"Our interns come with the talent and willingness to work hard that I call the "price of admission." Now after working with The Image Studios they also have the savvy to make first impressions that put them on the road to success."
- SVP, Human Resources, Kraft Foods Global Supply Chain